S3 E22 – Special Episode – Terry O’Reilly on The Beatles as marketing trendsetters - The Walrus Was Paul

Episode 22

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Published on:

18th Nov 2023

S3 E22 – Special Episode – Terry O’Reilly on The Beatles as marketing trendsetters

Terry O'Reilly is an internationally recognised expert on marketing and advertising and hosts a well known podcast on the subject: Under The Influence. In this special episode, Terry speaks with host Paul Romanuk about how The Beatles changed the face of marketing and promotion in the world of pop music.

EPISODE NOTES:

-you can find out all about Terry O'Reilly and his excellent podcast on marketing and advertising, Under The Influence, at his website - terryoreilly.ca

-Terry was the co-founder and editor of the successful Beatles collector magazine Beatlology. You can order back issues at the website: beatlology.com

-we talk about memorabilia from the Apple Records era and how unique and valuable some items are. Here is a link to a page featuring some of those items. Some cool stuff (and you can still find some of it on eBay).

-The Beatles were among the first to use promotional films (known now as music videos) to market new singles. One of the most well known was the promo film for Hey Jude. Here's a link to a piece on The Paul McCartney Project website talking about making the film.



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About the Podcast

The Walrus Was Paul
Peeling back the layers of the Glass Onion
Winner, "Outstanding Music Series", 2022 Canadian Podcast Awards. In this passion project of a podcast, longtime Hockey Night In Canada and TSN broadcaster (and Beatles expert!) Paul Romanuk chats with great Canadian music people about the greatest band in the history of pop music - The Beatles. Each episode will feature a different guest, who will dive into their favourite Beatles or Beatles solo album, track by track. Some of the biggest names in Canadian music tell their stories about discovering the Beatles and their music. Join us, as we stroll along the Cast Iron Shore and peel back the layers of the Glass Onion. A splendid time is guaranteed for all......
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